Social media has transformed real estate marketing, letting sellers reach buyers through algorithms without traditional platforms or agents. While it cuts costs and expands reach, it also brings risks including property scams that cost Australians 43.2M AUD in 2024. https://theconversation.com/social-media-has-supercharged-real-estate-marketing-and-made-it-cheaper-but-it-also-brings-risks-276155 #Media #SocialMedia #SocialCommerce