Social Media Payments and Perverse Incentives
https://shkspr.mobi/blog/2026/02/social-media-payments-and-perverse-incentives/
At the recent "Protocols for Publishers" event, a group of us were talking about news paywalls, social media promotion, and the embarrassment of having to ask for money.
What if, we said, you could tip a journalist directly on social media? Or reward your favourite creator without leaving the platform? Or just say thanks by buying someone a pint?
Here's a trivial mock-up:
Of course, this hides a ton of complexity. Does it show your local currency symbol? Does the platform take a cut or does it just pass you to the poster's preferred platform? Do users want to be able to tip as well as / instead of reposting and favouriting?
But I think the real problem is the perverse incentives it creates. We already know that relentless A|B testing of monetisation strategies leads to homogeneity and outrage farming. Every YouTuber has the same style of promotional thumbnail. Rage-baiters on Twitter know what drives the algorithm and pump out unending slurry.
Even if we ignore those who want to burn the world, content stealers like @CUTE_PUPP1E5 grab all the content they can and rip-off original creators. At the moment that's merely annoying, but monetisation means a strong incentive to steal content.
When people inevitably get scammed, would that damage the social media platform? Would promoting a payment link lead to liability? Now that money is involved, does that make hacking more attractive?
And yet… Accounts add payment links to their profiles all the time. Lots of accounts regularly ask for donor and sponsors. GitHub sponsors exist and I don't see evidence of people impersonating big projects and snaffling funds.
It is somewhat common for platforms to pay for publishers to be on their site. If you're starting up a new service then you need to give people an incentive to be there. That might be as a payer or receiver.
Personally, I'd love a frictionless way to throw a quid to a helpful blog post, or effortlessly donate to a poster who has made me laugh. Selfishly, I'd like it if people paid me for my Open Source or (micro)blogging.
I don't know whether Mastodon or BlueSky will ever have a payments button - and I have no influence on their decision-making process - but I'd sure like to see them experiement.
You can read more discussion on Mastodon.
Or, feel free to send me a tip!
Buy me a gift from my Amazon wishlist
Sponsor me on GitHub
Send me money via PayPal
Support me on Ko-Fi
Become a Patreon
Join my Open Collective
Donate using LiberaPay
Pay with Wise
#BSky #mastodon #money #SocialMedia