Social media has transformed real estate marketing, letting sellers reach buyers through algorithms without traditional platforms or agents. While it cuts costs and expands reach, it also brings risks including property scams that cost Australians 43.2M AUD in 2024. https://theconversation.com/social-media-has-supercharged-real-estate-marketing-and-made-it-cheaper-but-it-also-brings-risks-276155 #Media #SocialMedia #SocialCommerce

Snapchat users are twice as likely to sign up with a telecom provider after seeing content from creators, a new report shows. The survey of 800+ US consumers found that Snapchatters are more aware of their telco options and often switch plans after major life milestones. https://www.socialmediatoday.com/news/snapchat-influences-telecommunications-purchases/814634/ #Media #SocialMedia #SocialCommerce #Snapchat

Meta is raising advertising costs by 2-5% in six countries to pass on Digital Service Taxes to advertisers. The location-based fees, which Meta previously absorbed, will be added to bills for ads delivered in impacted regions. This marks a shift from the company's previous approach of covering these costs themselves. https://www.socialmediatoday.com/news/meta-hikes-ad-prices-in-6-countries/814391/ #Media #SocialMedia #SocialCommerce #Meta

X is testing a new ad format that displays promotional links beneath user posts mentioning products. The test shows Starlink promotions tied to organic mentions. X says it wants to create ads that don't feel like ads, though users won't be compensated for product mentions to keep them organic. https://www.socialmediatoday.com/news/x-formerly-twitter-tests-product-ads-linked-to-mentions-in-posts-814139/ #Media #SocialMedia #SocialCommerce

Snapchat positions itself as a B2B marketing tool: A new report shows Snapchatters are gaining business decision-making power, with 60% seeing potential for small business growth. https://www.socialmediatoday.com/news/snapchat-report-positions-the-app-as-a-b2b-marketing-tool/813857/ #Media #SocialMedia #SocialCommerce

#Millennials are now matching #GenZ in #socialcommerce behavior: 43% bought via in-app social shops in the last 3 months.

Key insight: #TikTok wins discovery & research with 25–44s, but Instagram still closes the sale, leading final checkout

https://www.emarketer.com/content/tiktok-s-best-shoppers-millennials--not-gen-z

#retail